Luxury Brands China

Luxury Brands China is a luxury brand consulting firm specialising in marketing strategy for the consumer luxury brand market in China.

In conjunction with our Shanghai partners, we help businesses entering the Chinese market by providing luxury brand consulting services including brand strategy - product, service and lifestyle branding, brand engagement and analytics.

China is a large and complex country with varying laws and regulations depending on the industry, category and region, and this can be quite confusing for the uninitiated.  We work closely with our clients to understand their business ambition and objectives, provide advice on conducting business in luxury brands in China and develop strategies to take their product or service to market.

China is moving toward becoming the largest luxury market in the world. The nation is now seen as a second home to many of the world's top brands, with everything from cars, handbags, watches, clothes and fine wines now sold in China.

With year on year growth  the challenge to enter the market, identify a niche and build market share increases.  Our luxury brand consultants and lifestyle branding advisors have knowledge and experience working and doing business across the Chinese region where people can choose to consume and experience luxury brands.

We understand the local considerations and subtleties that apply to business across different districts, the demographics and how these differences influence consumer demand and preference for luxury brands.

Amid rising competition, luxury brands need to be innovative and explore new marketing avenues to stay ahead.

We help our clients do this by providing marketing and customer analysis, competitive intelligence and market entry analysis - helping clients understand the customers, the competitors, trends and forecasts and the optimum method of market entry for their business.

Luxury brands face a range of choices as they develop their marketing mix, each with the potential to impact consumer sentiment in different ways.  Our luxury brand consultants develop brand strategy that brings competitive positions and value propositions to life, that engage and retain customers and capture market share.

Our clients come to us with a vision.  We help them realise it.

“Most of the luxuries and many of the so-called comforts of life are not only indispensable, but positive hindrances to the elevation of mankind.”

Henry D. Thoreu

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